5th Annual Conference

Creating and Selling Credit Card Products & Services for the CEE


Prague (4th & 5th June 2007) Following the success of previous card conferences, marcus evans is pleased to announce its 5th Annual Creating and Selling Credit Card Products & Services for the CEE.


Across the CEE and CIS region the interest in credit card business has rise significantly in the last few years. Many banks have either recently launched or are currently working on their credit card products and have been acquiring first experiences within the fast growing card business. The most crucial feature for banks is the creation of innovative credit card products to break the CEE customer habit of low credit card usage. There is need to switch their client mindset from credit negative into credit positive mood to increase the bank’s credit card business.


The conference’s open, network-friendly environment provides the ideal opportunity to learn about recent developments in the credit card area in both core and emerging markets, maximize the burgeoning opportunities within this increasingly lucrative market and the preparations for SEPA.


The most senior card professionals and industry experts from the leading regional and European banks and consumer finance companies active in the CEE and CIS, such as Nordea, Erste Bank Group, HVB, Cetelem, Československá Obchodní Banka, OTP Bank, Piraeus Bank Group, Banesto, Garanti Bank and BRD Finance IFN S.A. will share their rich experience from the region. This conference is a must for those who aim to unlock the high potential of the credit card business in the fast developing markets in the CEE to substantially grow the credit card portfolio.


marcus evans is a world leading business information company, presenting over 1,000 strategic conferences and summits worldwide.  Products include business and economic summits, high level conferences, market analysis and professional training.  The company employs over 3,000 staff in 54 global offices.



For further information, please contact:


Jana Juskova

Marketing Manager

Telephone: + 420 234 702 341

Email: janaj@marcusevanscz.com

Web:  www.marcusevans.cz

URL:  http://www.marcusevans.com/events/CFEventinfo.asp?EventID=11002